KAELYN BROWN
#DRIVEINFSU CAMPAIGN
Fall 2020-Spring 2021
DRIVE-IN MOVIE GUIDELINES
For this post, Kaelyn collaborated on creating the guidelines for the Drive-In events based on typical FAQ's asked on the company's social media, as well as creating the copy for the caption. These guidelines were also implemented into several other posts in the campaign.
Caption:
"What's this? Oh yeah - it's everything you need to know before tonight's Drive-In Screening of The Nightmare before Christmas with @clubdownunder! RSVP is REQUIRED for this event, so if you missed the RSVP window be sure to be on the lookout for our next Drive-In Event!
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If you are RSVPed for this event, please arrive by 7:45 to check-in, after 7:45 the remaining spots will become standby!"
THE NIGHTMARE BEFORE CHRISTMAS #DRIVEINFSU STAFF AND VOLUNTEER APPRECIATION POST
Part of the #DriveInFSU campaign focused on thanking the student volunteers and staff members who took their time and resources to make this event possible. This was based on research that thanking volunteers for their work and showing the faces behind the work was an effective way to show that a company cared.
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Caption:
"The ASLC's first ever Drive-In movie was officially a success!
Thank you to all of our student and staff members who made this event possible and to everyone who came out last night. Be sure to be on the lookout for our next Drive-In Event!"
#DriveInFSU Instagram Filter
One major element of the #DriveInFSU campaign was, in order to encourage students to use the hashtag on their Instagram stories, to create an Instagram filter with branding specific to the ASLC so that it's both recognizable and consistent throughout various user's social posts and drives engagement back to the ASLC.
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For this filter, Kaelyn collaborated with the Advertising Committee to make the graphic assets so that the paid designers with experience with the branding guidelines could make the filter look as consistent as possible with the rest of the graphics with the ASLC.
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Kaelyn then took these assets and created the filter using Facebook's Spark AR, adding planes for the images to rest on, as well as coding the animated "tap function" the filter utilized to allow users to switch between which design they would prefer to use for the filter.
Keeping the designs on one filter allowed for the ASLC to more closely monitor analytics based on their needs, and provided an easier user experience since then users would not need to open a separate filter in order to decide which one they would like to use.