KAELYN BROWN
THE WORK OF KAELYN BROWN
Work Examples
I am an avid user of social media and a fan of theme parks, video games, and pop culture moments.
NOTABLE POSTS
.jpeg)
Epic Universe Grand Opening Support
During Epic Universe's Grand Opening, I served as boots on the ground support for the event capturing and editing content in real time for approvals with IP partners for each Portal Opening Moment.
I also contributed to posts leading up to, and supporting Epic Universe's opening, including a countdown and evergreen support.
Campaign Support
For all of Universal's tentpole events, including Halloween Horror Nights, Mardi Gras, Holidays, and Volcano Bay Nights, I have served as a lead photographer and copywriter on the team.
This included helping support announcements, capturing content of the offerings, and writing evergreen copy for our owned social channels.
During my time at Universal Orlando Resort, I have also been the lead copywriter for the tweets on the Halloween Horror Nights accounts, in addition to my typical responsibilities for the Universal Orlando Resort accounts.
Evergreen Support
Serving as the lead photographer and copywriter for the Universal Orlando Resort channels, my day-to-day duties would typically involve maintaining the over 200 pieces of photo and copywriting content on our channels each month, by creating and organizing the content calendar, assigning projects to interns and coordinators, and creating my own content for our owned channels. This would involve my reviewing intern and coordinator's content, running through approvals through internal leadership, and submitting for approval through our legal and IP partners.
Evergreen support would involve a mix of relevant pop-culture moments as well as human truths that relate to our guests.
Threads Account Launch and Support
I was a pivotal component of Universal Orlando Resort's launch on Threads.
I not only created a few of our accounts and set them up, but successfully launched a new content calendar for this channel, have created brand guides to what works on this platform compared to other platforms, and have consistently engaged with our Threads audience. Many of my engagements alone have reached hundreds of thousands of fans and expanded our following immensely.
Since the Universal Orlando Resort Threads account launched, we have gained over half a million followers, making this one of our fastest growing platforms, largely due to our evergreen engagement with the Threads community.
SOCIAL FIRST ATMOSPHERIC PHOTOGRAPHY
As the lead social media photographer for Universal Orlando Resort, I led teams of photographers and shot content for tentpole events such as Epic Universe's Grand Opening, Halloween Horror Nights, Mardi Gras, and Holidays, as well as evergreen sustainment content. I also oversaw our file management and taught my team skills related to photography capture, Lightroom color correction, and Photoshop image corrections. Throughout my time at Universal Orlando Resort, I have led over 20 different interns and coordinators and have shot thousands of photos used on our owned and paid social media channels.
TIKTOK WES ANDERSON TREND
One of my favorite TikTok projects I have worked on was this Wes Anderson trend video which I storyboarded, filmed, and edited. It was very well received by our audience as well.
ASKEW STUDENT LIFE CENTER SOCIAL MEDIA CAMPAIGN HIGHLIGHTS
ASKEW STUDENT LIFE CENTER FORKY TAKEOVER
For the Askew Student Life Center's screening of Toy Story 4 as well as a Toy Story themed special event, I planned, conducted, and executed a photoshoot of a model of the film's starring character, Forky exploring the theater in order to promote both the events and the services the theater provides.
#DRIVEINFSU
While working with the Askew Student Life Center (ASLC) as the Social Media Director, I spearheaded social media marketing for the ASLC's Drive-In movies by emphasizing the student involvement in these screenings and the safety in social distancing during the COVID-19 Pandemic. This campaign also included a call to action in which people were encouraged to use the hashtag #DriveInFSU during each screening for the chance to win a prize.