KAELYN BROWN
THE WORK OF KAELYN BROWN
Work Examples
I am an avid user of social media and a fan of theme parks, video games, and pop culture moments.
NOTABLE TWEETS AND TWITTER PROJECTS
SUSTAINMENT TWEETS
Engaging the UOR Audience with the brand's offerings in order to meet KPIs.
RECOGNIZING FANDOM MOMENTS
Recognizing moments within the fandom that we can revel with with guests and fans alike. This example shows when we captured content to say farewell to Poseidon's Fury at Islands of Adventure. We also did several other moments throughout the day to honor the closing of the attraction and allow our fandom to live in the moment and feel respected and heard as they missed this attraction.
TRENDSPOTS
Paying attention to pop culture moments and national holidays that the fandom can engage with. This project was successful both due to its trendspot nature, but also because it played on the fandom's desire for an announcement for Halloween Horror Nights.
TIKTOK WES ANDERSON TREND
One of my favorite TikTok projects I have worked on was this Wes Anderson trend video which I storyboarded, filmed, and edited. It was very well received by our audience as well.
INSTAGRAM PHOTOS
ASKEW STUDENT LIFE CENTER SOCIAL MEDIA CAMPAIGN HIGHLIGHTS
ASKEW STUDENT LIFE CENTER FORKY TAKEOVER
For the Askew Student Life Center's screening of Toy Story 4 as well as a Toy Story themed special event, I planned, conducted, and executed a photoshoot of a model of the film's starring character, Forky exploring the theater in order to promote both the events and the services the theater provides.
#DRIVEINFSU
While working with the Askew Student Life Center (ASLC) as the Social Media Director, I spearheaded social media marketing for the ASLC's Drive-In movies by emphasizing the student involvement in these screenings and the safety in social distancing during the COVID-19 Pandemic. This campaign also included a call to action in which people were encouraged to use the hashtag #DriveInFSU during each screening for the chance to win a prize.